The first three steps of Investing in a Tractor

Choosing from the countless tractor options in the market is a lot of hard work. Right from getting the finance ready for a long-term capital investment to getting the right tractor that suits your needs to the very end and never fails your expectations, no matter what the situation might be. But, amongst this seingly infinite choice of countless factors, there is a pattern, some manner of an order. Here are the ‘must-see’ factors any farmer should look into when looking out for a particular tractor brand, both short-term and long-term, before purchasing a tractor:

· Advanced, i.e., the tractor in question must be equipped with the latest technology and be able to handle/aid implements or other add-ons that are the most compatible with the latest technology. The primary purpose of this is to make sure that farming for you is as efficient as possible, both in terms of input per task and the time taken to complete said task. Not only that, but the manufacturer, i.e., the brand itself must be advanced in their way of working, treatinf customers and their core philosophy.

· Convenient, i.e., buying the tractor from the said band must be extremely customer friendly. This means that getting it is not only about a single transaction. This also means being involved with the said brand in terms of after-sale services, and all in all, consumers should be able to get their hands on the some great pieces of equipment. Admittedly, that’s a lot to remember. But the key word here is that it should be convenient for each and every consumer. This does not necessarily mean that the brand has to be big enough to have showrooms and service centre spread across the world to cater to their customers. No, this means that a beand should be willing enough to allicate resources to the fact so that the end-user experience, i.e, the customer’s experience with the brand remains positive. This not only ensures loyalty of existing customers, but also increases the possibility of having a wider consumer base in the future through positive public opinion and a good word of mouth.

· Transparent, i.e., interacting with the brand should be transparent and completely hassle-free. Transparency doesn’t only mean a free two-way communication before and during the sale of the tractor itself. It also means freely communicating the prices to the consumers, which is definitely a rarity! However, for an aspiring farmer, there should be no two-ways about demanding transparency from the brand they’re making such a long-term investment as a tractor. Even more importantly, the said beand should stay transparent even after the sale has gone through. Catering to existing customers’ needs with adequate resources being dedicated to after-sales services should be a priority for any brand, regardless of the level, plave and industry at which they’re operating in.

All of this, and so much more, comes true when it comes to one brand, and that’s Digitrac. Digitrac is a tractor manufacturer that makes some of the best tractors in India. Also, being a part of the Escorts Ltd. brand, there is an added benefit of brand trust that its consumers share whenever they purchase Digitrac’s products or avail it’s services. Speaking of tractor services, Digitrac offers a multitude of services to its customers, all of which can be availed right from the comfort of their homes. Starting from giving its customers a tractor loan online, Digitrac also ensures that tractor insurance provided is done in the exact same manner, with the exact same level of convenience for the end user.

So in the end, being advanced, convenient and transparent is what it’s all about for a brand, especially one dealing in tractor manufacturing and agriculture in general. Guess what? These three exact words mke up the motto of Digitrac, and are what set them aprt from their competitors into a league of their own!