Servicing tractors is no longer a hassle with Digitrac: here’s 6 reasons why

What’s better than a tractor brand that gives its customers the best tractors in the world? A brand that offers the best services to go along with those fabulous machines! So, is there a brand that offers it all? The short answer is, absolutely! Digitrac is a subsidiary of Escorts Ltd. that manufactures some of the best tractors in India. Customers get to pick their tractor of choice from the latest tractor models in India. Not only that, they get access to the best tractor services in the market, period.

It’s because of their range of tractors equipped with modern technology and strong, reliable services that Digitrac has become to be known as the maker of the best tractor models in India. So what’s to be learnt here, how is Digitrac able to provide its customers with the best tractor services out there? Well, let’s look into what’s perhaps the most important aspect it offers for all it’s services, the fact that any service booked by a customer means that a Digitrac service employee will be at their doorstep within just six hours! Why is this important? Let’s break it down into 6 reasons why this policy works:

Long-Term Investment

Buying a tractor, no matter the demographic and economic status of the consumer, is most definitely and almost exclusively, a long-term investment. So, offering the benefit of providing services within a certain time period (in this case 6 hours) gives a huge added incentive for any consumer to make that investment with your brand. Furthermore, any brand that’s offering a product that can be considered as a long-term investment, doesn’t offer such services to their customers. This also makes this service policy a USP, i.e., a Unique Selling Point for Digitrac’s tractors, services and the brand as a whole.

Building Consumer Trust

A service policy like the one Digitrac is offering also undoubtedly plays a big part in building consumer trust. Providing your customer with any sort of guarantees is actually a guaranteed way to maximise the chances that they’ll stick with your brand. However, one must be extremely careful while giving such incentives. If a brand is not able to fulfill the promises it makes the effect can be the complete opposite. Instead of sticking with the brand, the consumer will leave the brand, and what’s more, discourage people from associating themselves with any brand and even encourage existing users to end their association with the said brand.

One Feature: Countless Options

Another thing to be noted here that the 6-hour timeline applies to any service that they offer. Whether you wish to get your tractor repaired, renew tractor insurance or even get a tractor loan online! All of that, within six hours, and in the comfort of your home (or your doorstep) and all of it being carried out and processed online. Comfort, convenience and correct timing is always a great combination not for only a tractor brand, but any brand that wishes to sustain or increase its consumer base.

Industry Norms

One of the better things about having a policy like Digitrac does is that it challenges the industry norms. It presents both consumers and businesses with the idea that just offering great services is not enough these days. But what one must also do is to provide a strong reason, or incentive, if you’d like to call it that for consumers to stick around, also, the message here to people is that “Digitrac is offering more than just great products and services”. By challenging the status quo in the manner that it has done, it both forces competition to be on their toes, and also attracts consumers with a very strong commitment.

Setting a New Standard

Carrying forward from what was mentioned above, a policy like this helps business, no matter which industry they belong to, to set a new standard not only for the brand, but possibly for the future of the entire industry as a whole! Also, history seems to indicate that making bold promises to consumers is the way to go! Food ready in just 2 minutes, 99.9% cleaner hands, home delivery in just 30 mins. All of these are highly successful examples of not only brands, but also of how they have set the standard for their respective industries for a long time to come. Their benchmark is the new norm, the new status quo. Digitrac is definitely a part of this league too.

Ultimate Consumer Satisfaction

Products, services and promises are possibly the best way to make sure that consumer satisfaction is covered in all fronts. If your consumer is getting all three of these, they are not only engaging in a transaction, but an experience with the brand. Something, if done right, can mean almost endless sustainability for the brand, and by extension, perhaps even the entire industry as a whole.

So, we finally have the six reasons why Digitrac’s “doorstep service in just 6 hours” policy works. Will it set the new standards? Should other brands in non-farming industries also invest in an idea like this? Well all that remains yet to be seen. However, one thing is certain, Digitrac’s services are just one of thousands of reasons that it is the manufacturer of some of the best tractors in India.