Penalty on Failure of Service: is it a trend worth keeping?

“Deliver in 30 minutes or free!” Surely every single one of us has heard or maybe even experienced this first hand. But the thing is, why do companies do it? Why would a brand place restrictions on itself, and as a result, on its staff to deliver on promises that might under certain circumstances be certainly impossible? The answer is, what seems like restrictions at first are actually just another manner of offering, like discounts, to get consumers to take notice of the brand.

Now, there is no doubt that when one hears of the fact that a brand will deliver you a product in a fixed amount of time or else…it does peak your interest. In today’s day and age, the possibilities are truly endless! For example, one of the most popular norms today are that if you do not receive your order within a certain amount of time, the company will reimburse a certain amount from your order. Remember, that the consumer is not cancelling their order, but getting all of it, along with an extra cashback, the most popular manner in which this offer is carried out, if their order is delayed.

But, that is just it, these are offers. Offer like X% discounts or ‘buy one get one free’. The reason to provide customers with such offers is to keep them coming back for more. The idea is that a consumer is more likely to order again from the same place knowing that there just might be a chance of them getting something more than just what they ordered for. Some brands are directly associated with this feature. Companies in the food and beverage industry have especially been successful carrying out these kinds of offers. And they are successful. In a time when multiple trends fly by in a single day, the idea of giving something back to consumers for their order has always excited people around the world, and hence brands have stuck to it.

But what about something more serious? Something like agriculture? Like tractors? Well, in this case, look no further than Digitrac. A tractor manufacturer and service provider that offers service at your doorstep within 6 hours or Digimoney (that’s Digitrac’s virtual currency available through the online app) worth ₹500. So, have they been successful? Much more! With the latest tractor models in India for sale, it has made a name for itself as the manufacturer of the best tractors in India. Moreover, with services like tractor repairs and giving its customers the option to buy tractor insurance online, it has certainly made a strong and positive impression on the agricultural industry as a whole.

So, finally, are trends like these worth keeping alive? Absolutely! It does not only incentivise the consumer to build a relationship with a brand, but also benefits the brand in the long-run.