Digitrac: empowering farmers through expert advice

India has always been a global hub of agriculture since the longest of times. From spices to cotton and rice to sugarcane, our country has produced (and exported) uncomparable amounts of raw crops, foods and ingredients across the world. However, the agricultural landscape of the country has seen a lot of change, especially in the pre to post-independence era. Since the country’s independence in 1947 and the advent of modern machinery into the field of agriculture, the shifts in practices have been monumental.

But having said that, unfortunately not all farmers are in a position to completely avail the best fruits that the modern technology has to offer. Many farmers even today prefer traditional means of farming even if it means having lower productivity. Now, this primarily happens for one of two reasons. Firstly, the farmers don’t feel the need to change the methods they have been accustomed to for years as a time factor, or, more often than not, they just are not fully aware of the scientific aspect of farming. Hence, this often leads to lesser productivity, amongst other problems that can be totally avoided.

So, is there a cohesive solution? Can existing and aspiring farmers learn to grow their crops better (both in terms of quality and quantity) while they are practicing farming. Well, absolutely! The only thing they have to do is download the Digitrac app. Digitrac makes some of the best tractors in India. Not only does it offer its customers the latest tractor models in India, it also offers countless great tractor services. For example, Digitrac customers can choose to buy tractor insurance online, get a tractor loan online, and even get a second-hand tractor evaluation for an older tractor they might want to sell. However, the thing that bears mentioning here is the Digitrac app. Since the company sells tractors directly to their customers online, they also have an app that comes equipped with many, many features. The idea here is to help any and everyone who is a farmer, or is aspiring to become one, to be able to do the best they can with their land, their choice of crops, and of course, with their tractors.

One of the key features that the app offers is the “Expert Advice” feature. This feature allows all users (not just Digitrac customers) to be able to chat with experts and have any and all of their queries answered in the most trust-worthy environment possible. So let’s break down the kind of benefits such a service would provide to a farmer:

● Firstly, it would do the obvious. Be it helping farmers maximise productivity or get more know-how about any generic/specific topic associated with farming, Digitrac has got you covered.

● Secondly, as mentioned earlier, there is also a major factor of “brand trust”. Any and every user of the Digitrac ap can rest assured that the “expert advice” they’re receiving is actually coming from agricultural experts who have given a lot of time, effort and thought into studying the science of it all.

● Lastly, there is also the aspect of existing in an ecosystem. With Digitrac and the Digitrac app, interacting with the brand becomes much more than just a transaction. Be it buying a tractor or any of the other services Digitrac provides, all from the comfort of your home. With the part of the Digitrac app coming into play, suddenly everyone who is a customer, or even has a remote interest in farming, has access to all the know-how, a product catalogue amongst countless other features the app provides.

So, all in all, engaging with the Digitrac brand now only makes farmers more productive through better machinery, but with the Digitrac app, also through the vital know-how of agriculture and the farming world.